AI SEO for CONTRACTORS
Property Managers Are Using AI to Find Contractors.
Are You Showing Up?
67% of professionals now use ChatGPT for research.
When they ask “Who’s the best HVAC contractor for property management?”
Will YOUR name come up?
What’s Happening Right Now
Property managers are changing how they find contractors. Instead of just Googling, they’re now asking AI:
ChatGPT
“Who are the best HVAC contractors for apartment buildings in Vancouver?”
Claude
“Find me reliable plumbing contractors who work with property managers”
Perplexity
“Compare electrical contractors specializing in commercial properties”
Gemini
“Show me HVAC contractors with experience in multi-family properties in British Columbia”
Here’s the problem: Most contractors have NO IDEA this is happening.
While you’re focused on Google rankings, property managers are getting contractor recommendations from AI platforms, and your competitors might be showing up while you’re invisible.
The Numbers Don’t Lie
Here’s what’s happening: 67% of professionals now use ChatGPT for research, including property managers searching for contractors.
Here’s the problem: AI platforms give different results than Google. In fact, 95% of contractors won’t appear in AI search results because they’re only optimized for Google, not AI.
But here’s your opportunity: This is a 2-3 year advantage window. Most contractors don’t know AI search exists yet. As a result, early adopters will dominate these results before everyone catches on.
The bottom line: Property managers are already using AI to find contractors. If you’re not showing up, you’re losing leads to competitors who are.
Google vs. AI: What’s the Difference?
Google Rankings Based On:
- ✓ Backlinks from other websites
- ✓ Keywords in your content
- ✓ Page load speed
- ✓ Domain age and authority
AI Rankings Based On:
Comprehensive, detailed content
Clear service descriptions
Answered questions (FAQs)
Structured information
Authority signals
Relevance to specific queries
The Bottom Line: Google wants to know you exist. AI wants to know if you can solve the specific problem.
The Questions They’re Asking (That You’re Not Answering)
Property Managers
Ask AI Platforms
Very Specific Questions:
Typical AI Searches:
- “HVAC contractors who bill property management companies directly”
- “Plumbers with 24/7 emergency service for apartment buildings”
- “Electrical contractors experienced with commercial panel upgrades”
- “Contractors who handle multiple properties with consolidated billing”
Your Website
Probably Talks About:
- Fixing AC Units
- Unclogging drains
- Electrical repairs
AI needs to see:
Property Management Experience
Commercial/Multi-Family Expertise
Billing Arrangements
Response Time Guarantees
Types of Properties You Serve
What Makes You Visible in AI Search Results
Here’s what I do that’s different:
1. Property Manager-Focused Content
- Create content that answers property manager questions
- Focus on their pain points (response times, billing, multi-property service)
- Use language property managers actually use
2. AI-Friendly Structure
- Detailed service pages (not just bullet points)
- Comprehensive FAQs
- Clear explanations of your process
- Specific examples of property types you serve
3. Authority Building
- Case studies from property management clients
- Certifications and commercial experience
- Detailed “About” page explaining your property management expertise
- Content that demonstrates deep industry knowledge
4. Structured Information
- Schema markup for services
- Clear service area definitions
- Detailed contact and business information
- Organized content hierarchy
5. Monthly Monitoring
- Track your visibility in AI platforms
- Test different search queries
- Adjust content based on what AI platforms are looking for
- Stay ahead of algorithm changes
What Happens After AI Optimization
When property managers search for contractors on ChatGPT, your competitors appear.
You don’t. You’re losing leads to contractors who show up in AI results.
AFTER:
- Your business appears in AI search results
- Detailed information about your services shows up
- Property managers see you as a recommended option
- You get leads from property managers using AI platforms
TIMELINE:
- Month 1: Content optimization and AI-friendly restructuring
- Month 2-3: Begin appearing in AI search results
- Month 4+: Consistent visibility across AI platforms
Understanding the Property Manager Mindset
Here’s what I learned managing properties:
✓ Faster than calling 10 contractors – AI gives instant recommendations
✓ Get multiple options quickly – Compare contractors without endless phone calls
✓ Find specialists – AI can filter for “multi-family experience” or “commercial billing”
✓ 24/7 availability – Search for contractors at 2 AM when emergency happens
✓ Unbiased recommendations – Not just whoever has the biggest Google Ads budget
I know because I did this myself as a property manager.
The 2-3 Year Window
Right now, most contractors:
- ❌ Don’t know AI search exists
- ❌ Haven’t optimized for AI platforms
- ❌ Are invisible in ChatGPT/Claude results
- ❌ Will lose leads to early adopters
You can be different:
- ✅ Show up in AI search results NOW
- ✅ Get recommended by AI platforms
- ✅ Capture property management leads
- ✅ Stay ahead of 95% of competitors
In 2-3 years, everyone will optimize for AI. By then, you’ll already be established as the recommended contract
Don’t Wait Until Your Competitors Figure This Out
I’ll search for contractors in your area on ChatGPT and show you exactly who’s appearing. If you’re not showing up, I’ll explain why and what it takes to fix it, then you decide if you want to move forward with clear pricing and no pressure.