Local SEO for Small Businesses: 7 Simple Steps to Get More Clients From Google
If your business depends on local customers, showing up on Google is everything.
The good news? You don’t need complicated tools or technical knowledge.
Small changes can help your business get more calls, more website visits, and more sales.
Here are 7 simple steps to improve your local SEO and get found online faster.
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1. Claim and Complete Your Google Business Profile
Your Google Business Profile (GBP) is the first thing customers see.
Make sure you:
- Add your correct name, address, and phone number
- Choose the right business categories
- Add photos of your work
- Write a simple, clear description
- Update hours and services
Tip: Businesses with complete profiles get more views and calls.
2. Ask for Reviews (And Reply to All of Them)
Reviews matter.
They build trust and help Google rank you higher.
Ask customers to leave a quick review after:
- Service is complete
- A successful call
- A positive follow-up
Always reply with a friendly thank-you.
3. Add Local Keywords to Your Website
Local keywords tell Google where you serve customers.
Examples:
- “Burnaby handyman services”
- “Coquitlam interior cleaning”
- “Vancouver small business SEO”
Add these keywords to:
Alt-text for photos
Page titles
Headings
Service descriptions
4. Create Service Pages for Each City
Instead of listing all cities on one page, create separate city pages.
Example:
- Burnaby SEO Services
- Coquitlam SEO Services
- Surrey SEO Services
Google loves pages that match local searches.
This is how you outrank bigger agencies.
5. Post New Content Often
Fresh content tells Google your business is active.
You can post:
- Blog tips
- Case studies
- Before/after work
- Client stories
- Service updates
Even one good post per month makes a difference.
6. Add Your Business to Local Directories
Directories give you strong backlinks.
Examples:
- Yelp
- YellowPages
- BBB
- Google Maps
- Bing Places
Make sure your:
Name, Address, Phone (NAP)
are exactly the same everywhere.
7. Improve Your Website Speed and Mobile Layout
Most people search on their phones.
If your site loads slow or looks messy, they leave fast — and Google ranks you lower.
Do this:
✔ Use compressed images
✔ Keep your layout simple
✔ Test your site on your phone
✔ Remove slow plugins
A clean website = better ranking.
Final Thoughts
Local SEO doesn’t have to be confusing.
When you follow these simple steps, you help your business show up in the places where customers are already searching.
If you want help improving your SEO or website, I’m always one message away.