Local SEO for Contractors: 7 Simple Steps to Get Found by Property Managers on Google
If you’re an HVAC, plumbing, or electrical contractor serving property managers and building owners, showing up on Google when they search is everything.
After 14 years managing properties in BC, I know exactly what property managers type into Google at 2 am when a boiler breaks or a pipe bursts. The contractors who show up first get the call. The ones buried on page 2? They don’t exist.
The good news? You don’t need complicated tools or technical knowledge. Small changes can help you get more calls from property managers, more website visits, and more contracts.
Here are 7 simple steps to improve your local SEO and get found by property managers faster.
1. Claim and Complete Your Google Business Profile
Your Google Business Profile (GBP) is the first thing property managers see when they search for contractors.
Make sure you:
- Add your correct name, address, and phone number
- Choose the right business categories (HVAC Contractor, Plumber, Electrician – NOT “Heating Equipment Supplier”)
- Add photos of your work on commercial and residential properties
- Write a clear description that mentions you work with property managers
- Update hours and emergency service availability
- List your service areas by neighborhood
Tip: According to BrightLocal’s research, businesses with complete profiles get significantly more clicks. Property managers need fast answers, give them everything upfront.
2. Ask Property Manager Clients for Reviews (And Reply to All of Them)
Reviews matter. They build trust with other property managers and help Google rank you higher.
Ask property manager clients to leave a quick review after:
- Emergency service is complete
- A successful maintenance contract renewal
- Multi-unit work that went smoothly
Always reply with a professional thank-you and mention the property or area you served.
Example reply: “Thanks for the review, Sarah! We’re always happy to help property managers in Burnaby keep their buildings running smoothly. Call us anytime.”
Studies show that 98% of consumers read online reviews for local businesses, and property managers are no exception when hiring contractors during emergencies.
3. Add Property Manager Keywords to Your Website
Local keywords tell Google where you serve customers AND who you serve.
Examples:
- “HVAC contractor for property managers Burnaby”
- “Emergency plumbing for apartment buildings Vancouver”
- “Electrical contractor multi-unit buildings Coquitlam”
- “Commercial HVAC property management BC”
Add these keywords to:
- Page titles
- Headings
- Service descriptions
- Photo alt-text
- Your Google Business Profile description
Property managers search differently than homeowners. They use terms like “multi-unit,” “commercial,” “emergency service,” and “property management.” Make sure you’re using their language.
Want help identifying the right keywords for your contractor business? Learn more about how I help contractors get found.
4. Create Service Pages for Each City You Serve
Instead of listing all cities on one page, create separate city pages.
Example:
- HVAC Services for Property Managers in Burnaby
- Emergency Plumbing for Apartment Buildings in Vancouver
- Electrical Contractor for Multi-Unit Properties in Surrey
Google loves pages that match local searches. When a property manager in Burnaby searches “HVAC contractor Burnaby,” your Burnaby-specific page should show up.
This is how you outrank bigger companies who use generic city lists.
5. Write Content That Property Managers Actually Search For
Fresh content tells Google your business is active AND shows property managers you understand their world.
Blog post ideas:
- “5 HVAC Maintenance Tips for Apartment Building Managers”
- “How to Choose a Reliable Emergency Plumber for Your Property”
- “What Property Managers Should Know About Boiler Inspections in BC”
- “Winter Prep Checklist for Multi-Unit Buildings”
Even one good post per month makes a difference.
Remember: Property managers are researching solutions to problems. Answer their questions and you become the expert they call.
Not sure where to start with content? I can help you create a content strategy that brings property managers to your website.
6. Get Listed in Directories Property Managers Actually Use
Not all directories matter. Focus on the ones property managers check.
Important directories:
- Google Business Profile (most important)
- Yelp (property managers read reviews here)
- Better Business Bureau
- BuildingEngines (if serving commercial properties)
- Local property management association directories
- BOMA BC (Building Owners and Managers Association)
Make sure your Name, Address, and Phone (NAP) are exactly the same everywhere.
Inconsistent information confuses Google and property managers.
7. Make Sure Your Website Works on Mobile
Most property managers search on their phones, especially during emergencies.
If your site loads slowly or looks messy on mobile, they’ll call your competitor instead. And Google will rank you lower.
Quick fixes:
✓ Use compressed images (large photos slow everything down)
✓ Make your phone number clickable (tap-to-call)
✓ Keep forms simple (name, phone, issue – that’s it)
✓ Test your site on your actual phone
✓ Make sure emergency service info is visible immediately
A clean, fast mobile website = more emergency calls.
Beyond Traditional Search: AI Search Optimization
Here’s something most contractors aren’t thinking about yet: Property managers are starting to use AI search platforms like ChatGPT, Claude, and Perplexity to research and find contractors.
When a property manager asks an AI assistant “Who’s the best emergency HVAC contractor for apartment buildings in Vancouver?”, your business needs to be in that answer.
This is exactly what I specialize in, making sure contractors show up not just on Google, but in AI search results too. It’s a competitive advantage most agencies don’t even understand yet.
Learn more about AI search optimization for contractors.
Final Thoughts
Local SEO doesn’t have to be confusing. When you follow these simple steps, you help your business show up exactly where property managers are searching when they need you most.
After managing properties for 14 years, I’ve called dozens of contractors. The ones who showed up first on Google, had complete profiles, good reviews, and clear service areas? Those were the ones who got my business.
Now I help contractors like you show up in those same searches – before your competition does.
Need help improving your local SEO or getting found by property managers? Let’s talk about your business.
About the Author
I’m Somayeh, founder of LiftUpDigital. After 14 years managing properties in British Columbia, I know exactly what property managers search for when they need contractors fast. Now I help HVAC, plumbing, and electrical contractors get found by property managers through Google and AI search platforms. Learn more about how I can help your business.